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Category Archives: Charles Gaba and attrition

Obamacare Enrollment 2015: How Many People Will Sign Up Next Year? (Public Support for Obamacare Is About to Turn a Corner) Part 1

Posted on August 26, 2014 by Maggie Mahar

Thanks to the Affordable Care Act, some 10 million previously uninsured adults gained coverage during the open enrollment period that began on October 1, 2013. Last month, the New England Journal of Medicine reported that the share of Americans who are “going naked” has plummeted from 21 percent in September of 2013 to 16.3 percent in April of this year.

Even though open enrollment officially ended on March 31, 2014, people are continuing to sign up. Anyone who experiences a major life change (getting divorced, losing a job, having a baby) can still purchase insurance on the Exchanges this summer. Others are dropping out because they landed a job, married someone with insurance, or turned 65.

Earlier this month, Aetna told Investor’s Business Daily that the degree of attrition was “scary” and “unexpected,” and as a result, enrollment is “shrinking.”  But enrollment expert Charles Gaba soon put that rumor to rest. Perhaps Aetna is losing customers, but overall, enrollment is holding up. Indeed, ultimately, the Congressional Budget Office (CBO) projects that by the end of 2014, 12 million formerly uninsured Americans will be covered either by the Obamacare insurance they purchased on the Exchanges or by newly expanded Medicaid programs.  

On November 15, a new open enrollment period begins.  Now the big question is this:

Will the ACA Be As Popular In 2015 As It Was In 2014?

Over at the Huffington Post, Jeffrey Young is pessimistic. In a post headlined “Why Obamacare May Have Trouble Signing Up As Many Uninsured Next Year,” he quotes Richard Onizuka, the CEO of the Washington Health Benefit Exchange saying “we got the low-hanging fruit” last year. The people who most needed healthcare signed up right away. These include folks with pre-existing conditions, who had been shut out of the market under pre-Obamacare rules.

By contrast, in this second round of enrollment, Young points out that reformers will be trying to sign up people who are not desperate for insurance, and who may be harder to reach, including: “Hispanics . . . people who have less education, live in remote rural areas . . . don’t have Internet access or don’t consume news.”

Moreover, Young notes: “public opinion about the law itself is negative.” Indeed, nationwide polls show that approval ratings for Obamcare have been sinking in recent months. Reform appears less popular than it was when enrollment began in October of 2013.  As a result, Young believes that enrollments will tumble: The CBO now predicts that just 7 million Americans will gain insurance in 2015.

But as I will point out in my next post, there are indications that in states where Obamacare enrollments have been most successful–including Red states–  the Affordable Care Act (ACA) may be about to turn a corner, even among Republicans.

This explains why Republican Party leaders who decide how to spend campaign dollars have begun backing away from ads attacking Obamacare. The GOP senses that, going forward, bashing Obamacare will no longer be the best way to bash Obama. Too many people are finding out what a good deal reform is.

Ten Reasons Why Obamacare Will Cover Another 10 Million in 2015

Usually, I agree with Young—his analysis of health care reform is both fact-based and shrewd. But in this case, I’m not persuaded.  I can think of at least ten good reasons to expect that another 10 million will either purchase Exchange insurance or join Medicaid’s rolls next year.

  • The millions who have already signed up are now telling friends and neighbors about the benefits of Obamacare—including the fact that 87% of them received government subsidies that helped cover premiums. Polls show that while many Americans don’t trust the media’s conflicting reports about Obamacare, they do believe the information they receive from friends and relatives. 

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Posted in Charles Gaba and attrition, enrollment and word-of-mouth, Jeffrey Young and "trouble sign up as many uninsured", Jeffrey Young and Obamacare and 2015, Medicaid expansion, Mikey Dickerson, Obamacare and attrition, Obamacare and customer satisfaction, Obamacare and misinformation, Obamacare and uninsured, Obamacare and what people don't know, Obamacare enrollment, Obamacare enrollment in 2015, Obmacare websites, subsidies, support for Obamacare, Uncategorized | Tagged 2015, Charles Gaba, enrolllment, Jeffrey Young, Medicaid and North Carolina, Medicaid expansion in 2015, Obamacare and attrition, Obamacare and penalties and 2015, Obamacre and subsidies, Obamcare, Obamcare and penalties, public support for Obamacare

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